She was advised not to treat them casually, to employ the official “crystal lady” that had installed them to remove them, too, but of course she scoffed, and got a builder to rip them out. “The house was crystalled out,” she told Vogue, but she didn’t want visitors to think she was a “crystal person”. When Jennifer Lawrence moved into her new home there were crystals embedded in the walls. Kate Hudson “adds a little energy” to her moisturiser by storing it beside crystals Adele blamed a bad performance at the Grammys on the fact she’d lost hers and Kim Kardashian used them to recover from the stress of a robbery.
At a New York Fashion Week presentation, Mary-Kate and Ashley Olsen gifted guests “black tourmaline to keep negative energies at bay”, and “white clear quartz to promote harmony and balance”. Women have been persuaded to welcome their presence in beauty products and fashion accessories, not by spiritual healers, but celebrities. Their investment status is compared to fine art. In 2017 crystals became a multibillion-dollar slice of the $4.2trn global wellness industry, with shamans using them to advise entrepreneurs on investment opportunities, and Gwyneth Paltrow selling them to encourage serenity and to “purify” water. In three short years, crystals have risen from niche new age interest to valid hobby, firmly embedded in the mainstream consciousness.
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